Chrysler iPod Integration
Chrysler will make integration with iPod in some of it’s 2006 models. Integration with the car has been key to the success of iPod with other companies offering iPod integration such as Audi, Mini, Honda, BMW, Mercedes-Benz and Volvo. Chrysler will offer iPod integration priced at $175, with the possibility of retrofitting certain 2005 models.
Recent figures indicate Apple’s success in getting iPods into cars with 40% of all cars sold in the USA in 2006 coming with iPod integration. Apple’s strategy is clear, position iPod as the dominant player for cars and secure the market.
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